Welcome to 2026!
Our Strategy, Our Team, Our Year
Together we'll build something great. Here's what we're working towards and how each of us contributes.
Welcome to the Team! ๐
VITAR SPORT Team 2026
๐ Welcome Adรฉla & Veronika!
Fresh perspectives and energy to reach our ambitious goals!
๐ค External Partners
Team Mantra
"Small team, big ambitions."
Where Are We Heading?
Main Goal 2026
Become #1 in the CZ/SK market for sports nutrition and compression products. Build a team and processes ready for CEE region expansion.
๐ฏ Master Goal: Build THE Hub for Sports Brands
VITAR SPORT becomes the marketing, sales & distribution hub for sports brands in CEE.
Distribution
Marketing
Sales
Long-term: Open any CEE country. Add more brands. Help Western brands grow in Eastern Europe.
Two Strong Pillars
ENERVIT (Primary Focus)
~42M CZK Target
Sports nutrition: gels, bars, drinks, recovery
ROYAL BAY (Growth Brand)
~3.2M CZK Target
Premium compression socks and sleeves
Shared Ambassadors
Athletes represent both brands โ complete performance ecosystem
Cross-sell Bundles
Race packs: gels + compression. Recovery packs: protein + therapy socks
Joint Events
Shared presence at marathons and cycling events
What this means for you
Think about both brands with every customer contact. A runner buying a gel might also need compression socks for recovery!
3-Year Strategic Partnerships ๐
JIZERSKร 50
3-Year
XC Ski โข 8000+
ROAD CLASSICS
3-Year
Cycling โข 4 events
PARALYMPIC CZ
3-Year
Official Partner
ATT CYCLING
3-Year
Pro Peloton โข UCI
๐ข Marketing Value
- โLogo at major events & media
- โAccess to athletes for content
- โ"Official Partner" status
๐ Your Benefit!
VIP access to events, meet pro athletes, experience races from inside!
Agile Setup & Regular Sync ๐
Weekly Team Meetings
Every week we meet as a team to stay aligned and react quickly to what's happening.
- โQuick wins and blockers
- โPriorities for the week
- โShare learnings & feedback
- โAdjust plans as needed
Bi-weekly 1:1 with Juraj
Every two weeks, personal check-in focused on your growth and development.
- โYour personal goals
- โCareer development
- โFeedback both ways
- โRemove obstacles
Q1 = Build the Foundation ๐
"ENERVIT.cz + ROYALBAY.cz โ Shopify. Get it done in Q1 = win H2!"
๐ก Why this matters
Regular meetings help us stay agile. Your feedback from the field is invaluable โ share what works and what doesn't. We'll adjust the plan together!
Our Digital Hub ๐ป
Microsoft Teams โ Our New Hub
Starting February 2026, we're moving to Office 365 with Teams as our central workspace.
- ๐ All documents in one place
- ๐ฌ Team chat & channels
- ๐ Shared calendars
- ๐น Video meetings
- ๐ Shared files & presentations
Sales Professionalization
We're introducing CRM system to better track customers, opportunities, and follow-ups.
Marketing Support
Professional presentations, sales materials, product sheets โ everything you need for customer meetings.
๐ Transition Timeline
Office 365 + Teams rollout
CRM implementation
New sales materials
Work Smarter, Not Harder ๐ค
AI is part of how we work โ not optional, expected!
We'll use AI to be more efficient, create better content, and make smarter decisions.
โ๏ธ Content & Writing
- โEmail drafts
- โSocial media posts
- โProduct descriptions
- โMeeting summaries
๐ Analysis & Research
- โMarket research
- โCompetitor analysis
- โData insights
- โReport generation
We Share What Works!
When you find a great AI workflow or prompt, share it with the team! We'll document best practices and learn from each other.
What Each Team Does in 2026
Sales Team
Karolรญna, Jiลรญ, ล tฤpรกn
- โMaintain and expand B2B partnerships
- โNew focus: Clubs and federations
- โCross-sell ENERVIT + ROYAL BAY
- โUse new CRM consistently
Brand & Marketing
Adรฉla
- โTarget younger audience (18-35)
- โTikTok + Instagram Reels
- โBuild STRAVA community ๐
- โAmbassador program
Events & Operations
Veronika
- โExecute 6+ flagship events
- โExpo + sampling logistics
- โContact collection โ CRM
- โAdmin & operations support
Strategy & Partnerships
Juraj
- โKey partner relationships
- โAI strategy & tools
- โFinance & planning
- โTeam development
Our Event Calendar ๐
Flagship Events
Jizerskรก 50
Jan 29 โ Feb 1
Prague Half Marathon
Mar 28
Bratislava Marathon
Apr 12
Prague Marathon
May 4
ROAD CLASSICS
4 Cycling Events
Koลกice Marathon
October
๐ฏ In Pipeline
- โ OWC 2026 - Orienteering World Cup (Aug)
- โ Triathlon TBD - seeking partner
- โ CSR Events - Paralympic, charity
๐ Event Portfolio Strategy
Goal: cover TOP event from every sport โ running, cycling, XC skiing, orienteering, triathlon + CSR!
Community Event Kit ๐ฆ
Problem โ Solution
Weekend events drain the team. New model: Event-in-a-Box = support without us on-site!
๐ 3 Tiers (by size)
5kg sampling
10kg + banner
15kg + tent + sales
๐ฐ Consignment Sales Model
Event requests
online
VITAR Sport
ships kit
Event
executes
Return +
settlement
๐ Next Step
Next week: workshop with Marketing + Sales โ finalize model, form, contract
Where We Came From ๐
2025 Result
35M CZK Total Revenue
๐ Great job team!
+40% growth vs 2024. Strong foundation for 2026. Individual results will be discussed in 1:1 meetings.
Where We're Going ๐ฏ
๐ Quarterly Rhythm
๐ Live Dashboard
Real-time tracking at vytrvalci-pro.digital
Sharing Success Together ๐ฐ
Our Philosophy
"45M is the target, not the ceiling. With great execution, we can hit +10-20% more. Let's not limit ourselves โ let's share the upside!"
๐ Personal 1:1 This Week
I'll sit down with each of you in the coming days to design your personal bonus system together.
- โUnderstand your goals
- โSet motivating targets
- โDefine upside rewards
- โAlign with company success
๐ Beat the Target = Bigger Bonus
We want a system that rewards overperformance, not just meeting minimums.
- โ100% = base bonus
- โ110% = accelerated bonus
- โ120%+ = exceptional rewards
- โTeam wins = everyone benefits
๐ก Key Message
We don't want targets to be ceilings. When we succeed, everyone should feel it. Let's build something we're all proud of โ and financially rewarded for!
CEE Region is Calling ๐
The Door is Open
Both ENERVIT and ROYAL BAY have the opportunity to become the CEE regional partner and expand to new countries!
Current Markets (2026)
Czech Republic
Slovakia
Target Markets (2027+)
Hungary
10M
Romania
19M
Croatia
4M
Potential Future Markets
Slovenia โข Serbia โข Bulgaria โข Montenegro
What This Means
- โ2026 = build the foundation in CZ/SK
- โProve we can execute professionally
- โBuild scalable processes
- โ2027+ = expand to HU, RO, HR
๐ฏ The Big Picture
VITAR SPORT = CEE Hub for sports brands
Distribution + Marketing + Sales infrastructure that can open any country and onboard more brands in the future.
Let's Enjoy This! ๐
Stay Active
We sell sports products โ let's actually use them! More running, cycling, and adventures together.
Offsite All Hands
Next All Hands meeting? Somewhere fun! Team building, strategy, and some sports on the side.
Experience Events
Prague Marathon, Jizerskรก 50, ROAD CLASSICS โ let's not just work there, let's enjoy them too!
STRAVA Community
We're building a VITAR Sport / ENERVIT STRAVA club. Join us, log your activities, and let's motivate each other! ๐
๐ช Work Hard, Play Hard
We're building something special. Let's make sure we enjoy the journey, not just the destination. Sports brought us together โ let's keep that spirit alive!
How We Work Together ๐ค
Customer First
Every decision: "Will this help our athlete?"
Teamwork
Share info, help each other, grow together.
Keep Learning
Mistakes happen. Not learning from them is the problem.
Data-Driven
Decisions based on data, not just gut feeling.
๐ค + ๐ฅ = ๐ช AI-First Culture
AI tools make us more efficient, but the human touch โ relationships, creativity, empathy โ that's what wins customers.
What Could Go Wrong? ๐จ
Being aware of risks helps us prevent them. Here's what we're watching:
โ ๏ธ HIGH: E-commerce +38% target
Aggressive growth needed from 11M โ 15.2M
Mitigation: New platform, marketing investment, Black Friday push
โก MEDIUM: Team capacity
New members, new tools, new processes at once
Mitigation: Weekly syncs, clear ownership, Q1 = setup phase
โก MEDIUM: Event execution
6+ events need flawless logistics
Mitigation: Veronika ownership, checklists, early preparation
โ LOW: Supply chain
Stock-outs during peak season
Mitigation: Early ordering, buffer stock, supplier relationships
๐ก๏ธ Our Safety Net
Weekly meetings catch issues early. If something's blocking you, escalate immediately โ don't wait for the next meeting!
What Happens Next? โก
๐ This Week
- 11:1 meetings โ reward system setup
- 2Teams workspace setup
- 3CRM selection kick-off
- 4Jizerskรก 50 preparation
๐ This Month (January)
- 1First weekly team meeting
- 2Office 365 migration start
- 3STRAVA club launch
- 4Jizerskรก 50 event execution
๐ Q1 KEY PROJECT: Shopify Migration
ENERVIT.cz + ROYALBAY.cz โ Shopify in Q1 = ready to WIN H2! ๐
๐ฏ Q1 Success = Foundation Ready
Shopify LIVE
Team aligned
Tools deployed
Processes documented
Rewards set
๐ If You're Stuck
Don't wait. Ping on Teams, call, or bring it to the weekly meeting. Problems caught early are easy to fix!
How We Know We're Winning ๐
Live dashboard at vytrvalci-pro.digital โ check it anytime!
Revenue Target
YTD Progress
E-commerce Target
YTD Progress
B2B Target
YTD Progress
Events Target
projected in B2B
YTD Progress
๐ Leading Indicators
Early signals that predict success:
- โPipeline value (B2B)
- โWebsite traffic & conversion
- โEvent registrations
- โSocial engagement
๐ Lagging Indicators
Results we measure after the fact:
- โRevenue (invoiced)
- โGross margin %
- โEvent ROI
- โCustomer retention
Questions & Discussion ๐ฌ
Questions?
Ask anything about the strategy, tools, or processes
Ideas?
Share suggestions for how we can improve
Concerns?
Voice any worries โ we'll address them together
Open Discussion
"No finish line is crossed alone. Share your ideas โ let's sprint to 45M together!" ๐โโ๏ธ๐จ
2026 Is Our Year! ๐
Together to 45M! ๐ช
We have the plan. We have the team. Now let's execute!
๐ Weekly Meetings
Stay aligned
๐ฃ๏ธ Bi-weekly 1:1s
Personal growth
๐ค AI-First
Work smarter
๐ง Questions anytime? Just ping on Teams!